Privacy policy

Preamble

With the following privacy policy we would like to inform you which types of your personal data (hereinafter also abbreviated as ” data”) we process for which purposes and in which scope. The privacy statement applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as “online services”).

The terms used are not gender-specific.

Status: 11.10.2024

1. An overview of data protection

General information

The following information will provide you with an easy to navigate overview of what will happen with your personal data when you visit this website. The term “personal data” comprises all data that can be used to personally identify you. For detailed information about the subject matter of data protection, please consult our Data Protection Declaration, which we have included beneath this copy.

Data recording on this website

Who is the responsible party for the recording of data on this website (i.e., the “controller”)?

The data on this website is processed by the operator of the website, whose contact information is available
under section “Information about the responsible party (referred to as the “controller” in the GDPR)” in this
Privacy Policy.

How do we record your data?

We collect your data as a result of your sharing of your data with us. This may, for instance be information
you enter into our contact form.

Other data shall be recorded by our IT systems automatically or after you consent to its recording during
your website visit. This data comprises primarily technical information (e.g., web browser, operating system,
or time the site was accessed). This information is recorded automatically when you access this website.

What are the purposes we use your data for?

A portion of the information is generated to guarantee the error free provision of the website. Other data
may be used to analyze your user patterns.

What rights do you have as far as your information is concerned?

You have the right to receive information about the source, recipients, and purposes of your archived
personal data at any time without having to pay a fee for such disclosures. You also have the right to demand
that your data are rectified or eradicated. If you have consented to data processing, you have the option to
revoke this consent at any time, which shall affect all future data processing. Moreover, you have the right to
demand that the processing of your data be restricted under certain circumstances. Furthermore, you have
the right to log a complaint with the competent supervising agency.

Please do not hesitate to contact us at any time if you have questions about this or any other data protection
related issues.

Analysis tools and tools provided by third parties

There is a possibility that your browsing patterns will be statistically analyzed when your visit this website.
Such analyses are performed primarily with what we refer to as analysis programs.

For detailed information about these analysis programs please consult our Data Protection Declaration
below.

2. Hosting and Content Delivery Networks (CDN)

We are hosting the content of our website at the following provider:

External Hosting

This website is hosted externally. Personal data collected on this website are stored on the servers of the
host. These may include, but are not limited to, IP addresses, contact requests, metadata and
communications, contract information, contact information, names, web page access, and other data
generated through a web site.

The external hosting serves the purpose of fulfilling the contract with our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of secure, fast, and efficient provision of our online services by a
professional provider (Art. 6(1)(f) GDPR). If appropriate consent has been obtained, the processing is carried
out exclusively on the basis of Art. 6 (1)(a) GDPR and § 25 (1) TDDDG, insofar the consent includes the
storage of cookies or the access to information in the user’s end device (e.g., device fingerprinting) within the
meaning of the TDDDG. This consent can be revoked at any time.

Our host(s) will only process your data to the extent necessary to fulfil its performance obligations and to
follow our instructions with respect to such data.

We are using the following host(s):

bitzinger GmbH
Ossecker Straße. 174
95030 Hof
www.bitzinger.de

Data processing

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a
contract mandated by data privacy laws that guarantees that they process personal data of our website
visitors only based on our instructions and in compliance with the GDPR.

Cloudflare

We use the “Cloudflare” service provided by Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107,
USA. (hereinafter referred to as “Cloudflare”).

Cloudflare offers a content delivery network with DNS that is available worldwide. As a result, the
information transfer that occurs between your browser and our website is technically routed via
Cloudflare’s network. This enables Cloudflare to analyze data transactions between your browser and our
website and to work as a filter between our servers and potentially malicious data traffic from the Internet.
In this context, Cloudflare may also use cookies or other technologies deployed to recognize Internet users,
which shall, however, only be used for the herein described purpose.

The use of Cloudflare is based on our legitimate interest in a provision of our website offerings that is as
error free and secure as possible (Art. 6(1)(f) GDPR).

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details and further information on security and data protection at Cloudflare can be found
here:
https://www.cloudflare.com/privacypolicy/.

The company is certified in accordance with the “EU-US Data Privacy Framework” (DPF). The DPF is an
agreement between the European Union and the US, which is intended to ensure compliance with European
data protection standards for data processing in the US. Every company certified under the DPF is obliged to
comply with these data protection standards. For more information, please contact the provider under the
following link:
https://www.dataprivacyframework.gov/participant/5666.

Data processing

3. General information and mandatory information

Data protection

The operators of this website and its pages take the protection of your personal data very seriously. Hence,
we handle your personal data as confidential information and in compliance with the statutory data
protection regulations and this Data Protection Declaration.

Whenever you use this website, a variety of personal information will be collected. Personal data comprises
data that can be used to personally identify you. This Data Protection Declaration explains which data we
collect as well as the purposes we use this data for. It also explains how, and for which purpose the
information is collected.

We herewith advise you that the transmission of data via the Internet (i.e., through e-mail communications)
may be prone to security gaps. It is not possible to completely protect data against third-party access.

Information about the responsible party (referred to as the “controller” in the GDPR)

The data processing controller on this website is:

LINSEIS Messgeräte GmbH
Vielitzerstr. 43
95100 Selb
Deutschland

Phone: +49 (0) 9287/880 0
E-mail: [email protected]

The controller is the natural person or legal entity that single-handedly or jointly with others makes
decisions as to the purposes of and resources for the processing of personal data (e.g., names, e-mail
addresses, etc.).

Storage duration

Unless a more specific storage period has been specified in this privacy policy, your personal data will remain
with us until the purpose for which it was collected no longer applies. If you assert a justified request for
deletion or revoke your consent to data processing, your data will be deleted, unless we have other legally
permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the
latter case, the deletion will take place after these reasons cease to apply.

General information on the legal basis for the data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or
Art. 9 (2)(a) GDPR, if special categories of data are processed according to Art. 9 (1) DSGVO. In the case of
explicit consent to the transfer of personal data to third countries, the data processing is also based on Art.
49 (1)(a) GDPR. If you have consented to the storage of cookies or to the access to information in your end
device (e.g., via device fingerprinting), the data processing is additionally based on § 25 (1) TDDDG. The
consent can be revoked at any time. If your data is required for the fulfillment of a contract or for the
implementation of pre-contractual measures, we process your data on the basis of Art. 6(1)(b) GDPR.
Furthermore, if your data is required for the fulfillment of a legal obligation, we process it on the basis of Art.
6(1)(c) GDPR. Furthermore, the data processing may be carried out on the basis of our legitimate interest
according to Art. 6(1)(f) GDPR. Information on the relevant legal basis in each individual case is provided in
the following paragraphs of this privacy policy.

Designation of a data protection officer

We have appointed a data protection officer.

Linseis Messgeräte GmbH
Herr Peter Löw
Vielitzer Str. 43
95100 Selb
Deutschland

Phone: +49 (0) 9287/880 0
E-mail: [email protected]

Recipients of personal data

In the scope of our business activities, we cooperate with various external parties. In some cases, this also
requires the transfer of personal data to these external parties. We only disclose personal data to external
parties if this is required as part of the fulfillment of a contract, if we are legally obligated to do so (e.g.,
disclosure of data to tax authorities), if we have a legitimate interest in the disclosure pursuant to Art. 6 (1)(f)
GDPR, or if another legal basis permits the disclosure of this data. When using processors, we only disclose
personal data of our customers on the basis of a valid contract on data processing. In the case of joint
processing, a joint processing agreement is concluded.

Revocation of your consent to the processing of data

A wide range of data processing transactions are possible only subject to your express consent. You can also
revoke at any time any consent you have already given us. This shall be without prejudice to the lawfulness
of any data collection that occurred prior to your revocation.

Right to object to the collection of data in special cases; right to object to direct
advertising (Art. 21 GDPR)

IN THE EVENT THAT DATA ARE PROCESSED ON THE BASIS OF ART. 6(1)(E) OR (F) GDPR, YOU HAVE
THE RIGHT TO AT ANY TIME OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA BASED ON
GROUNDS ARISING FROM YOUR UNIQUE SITUATION. THIS ALSO APPLIES TO ANY PROFILING BASED
ON THESE PROVISIONS. TO DETERMINE THE LEGAL BASIS, ON WHICH ANY PROCESSING OF DATA IS
BASED, PLEASE CONSULT THIS DATA PROTECTION DECLARATION. IF YOU LOG AN OBJECTION, WE
WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA, UNLESS WE ARE IN A POSITION TO
PRESENT COMPELLING PROTECTION WORTHY GROUNDS FOR THE PROCESSING OF YOUR DATA,
THAT OUTWEIGH YOUR INTERESTS, RIGHTS AND FREEDOMS OR IF THE PURPOSE OF THE
PROCESSING IS THE CLAIMING, EXERCISING OR DEFENCE OF LEGAL ENTITLEMENTS (OBJECTION
PURSUANT TO ART. 21(1) GDPR).

IF YOUR PERSONAL DATA IS BEING PROCESSED IN ORDER TO ENGAGE IN DIRECT ADVERTISING,
YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR AFFECTED PERSONAL DATA FOR
THE PURPOSES OF SUCH ADVERTISING AT ANY TIME. THIS ALSO APPLIES TO PROFILING TO THE
EXTENT THAT IT IS AFFILIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL
DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES
(OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right to log a complaint with the competent supervisory agency

In the event of violations of the GDPR, data subjects are entitled to log a complaint with a supervisory
agency, in particular in the member state where they usually maintain their domicile, place of work or at the place where the alleged violation occurred. The right to log a complaint is in effect regardless of any other
administrative or court proceedings available as legal recourses.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of
a contract handed over to you or to a third party in a common, machine-readable format. If you should
demand the direct transfer of the data to another controller, this will be done only if it is technically feasible.

Information about, rectification and eradication of data

Within the scope of the applicable statutory provisions, you have the right to demand information about
your archived personal data, their source and recipients as well as the purpose of the processing of your data
at any time. You may also have a right to have your data rectified or eradicated. If you have questions about
this subject matter or any other questions about personal data, please do not hesitate to contact us at any
time.

Right to demand processing restrictions

You have the right to demand the imposition of restrictions as far as the processing of your personal data is
concerned. To do so, you may contact us at any time. The right to demand restriction of processing applies in
the following cases:

In the event that you should dispute the correctness of your data archived by us, we will usually need
some time to verify this claim. During the time that this investigation is ongoing, you have the right to
demand that we restrict the processing of your personal data.
If the processing of your personal data was/is conducted in an unlawful manner, you have the option to
demand the restriction of the processing of your data instead of demanding the eradication of this data.
If we do not need your personal data any longer and you need it to exercise, defend or claim legal
entitlements, you have the right to demand the restriction of the processing of your personal data instead
of its eradication.
If you have raised an objection pursuant to Art. 21(1) GDPR, your rights and our rights will have to be
weighed against each other. As long as it has not been determined whose interests prevail, you have the
right to demand a restriction of the processing of your personal data.

If you have restricted the processing of your personal data, these data – with the exception of their archiving –
may be processed only subject to your consent or to claim, exercise or defend legal entitlements or to
protect the rights of other natural persons or legal entities or for important public interest reasons cited by
the European Union or a member state of the EU.

SSL and/or TLS encryption

For security reasons and to protect the transmission of confidential content, such as purchase orders or
inquiries you submit to us as the website operator, this website uses either an SSL or a TLS encryption
program. You can recognize an encrypted connection by checking whether the address line of the browser
switches from “http://” to “https://” and also by the appearance of the lock icon in the browser line.

If the SSL or TLS encryption is activated, data you transmit to us cannot be read by third parties.

Rejection of unsolicited e-mails

We herewith object to the use of contact information published in conjunction with the mandatory
information to be provided in our Site Notice to send us promotional and information material that we have
not expressly requested. The operators of this website and its pages reserve the express right to take legal action in the event of the unsolicited sending of promotional information, for instance via SPAM messages.

4. Recording of data on this website

Cookies

Our websites and pages use what the industry refers to as “cookies.” Cookies are small data packages that do
not cause any damage to your device. They are either stored temporarily for the duration of a session
(session cookies) or they are permanently archived on your device (permanent cookies). Session cookies are
automatically deleted once you terminate your visit. Permanent cookies remain archived on your device
until you actively delete them, or they are automatically eradicated by your web browser.

Cookies can be issued by us (first-party cookies) or by third-party companies (so-called third-party cookies).
Third-party cookies enable the integration of certain services of third-party companies into websites (e.g.,
cookies for handling payment services).

Cookies have a variety of functions. Many cookies are technically essential since certain website functions
would not work in the absence of these cookies (e.g., the shopping cart function or the display of videos).
Other cookies may be used to analyze user behavior or for promotional purposes.

Cookies, which are required for the performance of electronic communication transactions, for the provision
of certain functions you want to use (e.g., for the shopping cart function) or those that are necessary for the
optimization (required cookies) of the website (e.g., cookies that provide measurable insights into the web
audience), shall be stored on the basis of Art. 6(1)(f) GDPR, unless a different legal basis is cited. The
operator of the website has a legitimate interest in the storage of required cookies to ensure the technically
error-free and optimized provision of the operator’s services. If your consent to the storage of the cookies
and similar recognition technologies has been requested, the processing occurs exclusively on the basis of
the consent obtained (Art. 6(1)(a) GDPR and § 25 (1) TDDDG); this consent may be revoked at any time.

You have the option to set up your browser in such a manner that you will be notified any time cookies are
placed and to permit the acceptance of cookies only in specific cases. You may also exclude the acceptance of
cookies in certain cases or in general or activate the delete-function for the automatic eradication of cookies
when the browser closes. If cookies are deactivated, the functions of this website may be limited.

Which cookies and services are used on this website can be found in this privacy policy.

Consent with Usercentrics

This website uses the consent technology of Usercentrics to obtain your consent to the storage of certain
cookies on your device or for the use of specific technologies, and to document the former in a data
protection compliant manner. The party offering this technology is Usercentrics GmbH, Sendlinger Straße 7,
80331 München, Germany, website:
https://usercentrics.com/ (hereinafter referred to as “Usercentrics”).

Whenever you visit our website, the following personal data will be transferred to Usercentrics:

Your declaration(s) of consent or your revocation of your declaration(s) of consent
Your IP address
Information about your browser
Information about your device
The date and time you visited our website
Geolocation

Moreover, Usercentrics shall store a cookie in your browser to be able to allocate your declaration(s) of consent or any revocations of the former. The data that are recorded in this manner shall be stored until you
ask us to eradicate them, delete the Usercentrics cookie or until the purpose for archiving the data no longer
exists. This shall be without prejudice to any mandatory legal retention periods.

The Usercentrics banner on this website has been configured with the assistance of eRecht24. This can be
identified by the eRecht24 logo. To display the eRecht24 logo in the banner, a connection to the image
server of eRecht24 will be established. In conjunction with this, the IP address is also transferred; however,
is only stored in anonymized form in the server logs. The image server of eRecht24 is located in Germany
with a German provider. The banner as such is provided exclusively by Usercentrics.

Usercentrics uses cookies to obtain the declarations of consent mandated by law. The legal basis for the use
of specific technologies is Art. 6(1)(c) GDPR.

Data processing

Server log files

The provider of this website and its pages automatically collects and stores information in so-called server
log files, which your browser communicates to us automatically. The information comprises:

The type and version of browser used
The used operating system
Referrer URL
The hostname of the accessing computer
The time of the server inquiry
The IP address

This data is not merged with other data sources.

This data is recorded on the basis of Art. 6(1)(f) GDPR. The operator of the website has a legitimate interest
in the technically error free depiction and the optimization of the operator’s website. In order to achieve this,
server log files must be recorded.

Contact form

If you submit inquiries to us via our contact form, the information provided in the contact form as well as any
contact information provided therein will be stored by us in order to handle your inquiry and in the event
that we have further questions. We will not share this information without your consent.

The processing of these data is based on Art. 6(1)(b) GDPR, if your request is related to the execution of a
contract or if it is necessary to carry out pre-contractual measures. In all other cases the processing is based
on our legitimate interest in the effective processing of the requests addressed to us (Art. 6(1)(f) GDPR) or
on your agreement (Art. 6(1)(a) GDPR) if this has been requested; the consent can be revoked at any time.

The information you have entered into the contact form shall remain with us until you ask us to eradicate the
data, revoke your consent to the archiving of data or if the purpose for which the information is being
archived no longer exists (e.g., after we have concluded our response to your inquiry). This shall be without
prejudice to any mandatory legal provisions, in particular retention periods.

Request by e-mail, telephone, or fax

If you contact us by e-mail, telephone or fax, your request, including all resulting personal data (name,
request) will be stored and processed by us for the purpose of processing your request. We do not pass these
data on without your consent.

These data are processed on the basis of Art. 6(1)(b) GDPR if your inquiry is related to the fulfillment of a
contract or is required for the performance of pre-contractual measures. In all other cases, the data are
processed on the basis of our legitimate interest in the effective handling of inquiries submitted to us (Art.
6(1)(f) GDPR) or on the basis of your consent (Art. 6(1)(a) GDPR) if it has been obtained; the consent can be
revoked at any time.

The data sent by you to us via contact requests remain with us until you request us to delete, revoke your
consent to the storage or the purpose for the data storage lapses (e.g. after completion of your request). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

5. Analysis tools and advertising

Google Tag Manager

We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street,
Dublin 4, Ireland

The Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other
technologies on our website. The Google Tag Manager itself does not create any user profiles, does not store
cookies, and does not carry out any independent analyses. It only manages and runs the tools integrated via
it. However, the Google Tag Manager does collect your IP address, which may also be transferred to
Google’s parent company in the United States.

The Google Tag Manager is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate
interest in the quick and uncomplicated integration and administration of various tools on his website. If
appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a)
GDPR and § 25 (1) TDDDG, insofar the consent includes the storage of cookies or the access to information
in the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. This consent can be
revoked at any time.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider of this service is
Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior patterns of website visitors. To that
end, the website operator receives a variety of user data, such as pages accessed, time spent on the page, the
utilized operating system and the user’s origin. This data is summarized in a user-ID and assigned to the
respective end device of the website visitor.

Furthermore, Google Analytics allows us to record your mouse and scroll movements and clicks, among
other things. Google Analytics uses various modeling approaches to augment the collected data sets and
uses machine learning technologies in data analysis.

Google Analytics uses technologies that make the recognition of the user for the purpose of analyzing the
user behavior patterns (e.g., cookies or device fingerprinting). The website use information recorded by
Google is, as a rule transferred to a Google server in the United States, where it is stored.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1)
TDDDG. You may revoke your consent at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://privacy.google.com/businesses/controllerterms/mccs/.

IP anonymization

Google Analytics IP anonymization is active. As a result, your IP address will be abbreviated by Google within
the member states of the European Union or in other states that have ratified the Convention on the
European Economic Area prior to its transmission to the United States. The full IP address will be
transmitted to one of Google’s servers in the United States and abbreviated there only in exceptional cases.
On behalf of the operator of this website, Google shall use this information to analyze your use of this
website to generate reports on website activities and to render other services to the operator of this website
that are related to the use of the website and the Internet. The IP address transmitted in conjunction with
Google Analytics from your browser shall not be merged with other data in Google’s possession.

Browser plug-in

You can prevent the recording and processing of your data by Google by downloading and installing the
browser plugin available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=en.

For more information about the handling of user data by Google Analytics, please consult Google’s Data
Privacy Declaration at:
https://support.google.com/analytics/answer/6004245?hl=en.

Contract data processing

We have executed a contract data processing agreement with Google and are implementing the stringent
provisions of the German data protection agencies to the fullest when using Google Analytics.

Google Analytics E-Commerce-Tracking

This website uses the “E-Commerce Tracking” function of Google Analytics. With the assistance of ECommerce Tracking, the website operator is in a position to analyze the purchasing patterns of website
visitors with the aim of improving the operator’s online marketing campaigns. In this context, information,
such as the orders placed, the average order values, shipping costs and the time from viewing the product to
making the purchasing decision are tracked. These data may be consolidated by Google under a transaction
ID, which is allocated to the respective user or the user’s device.

etracker

This website uses the analysis service etracker. The provider of this service is the etracker GmbH, Erste
Brunnenstraße 1, 20459 Hamburg, Germany.

etracker allows us to analyze the behavior patterns of our website visitors. For this purpose, etracker, among
other things, records your abridged IP-address, geographic information (does not exceed details such as the
city level), log files and other information your browser transfers to our webserver when you access the
website. As a result, we are able to measure the website interactions, such as the length of the visit,
conversions (e.g., registrations, purchase orders), scroll events, clicks and page access by the website visitor.
These interactions are allocated to the website visitor for the duration of the current day, so that the data
can be recognized during follow-up visits. Once the day has ended, visitor recognition is no longer possible.

No cookies will be stored in your browser in the absence of your consent. Moreover, no information is read
in the archive of your device. Using this analysis tools without cookies occurs on the basis of Art. 6(1)(f)
GDPR. The website operator has legitimate interest in the analysis of user patterns so that the operator can
optimize the web portfolio and the ads. The rights and principal liberties of the data subject are protected.
During the analysis with etracker, the IP address is anonymized as soon as possible, and the recognition of
visitors is possible only for the duration of the current day.

If your respective consent has been obtained, processing will occur exclusively on the basis of Art. 6(1)(a)
GDPR and § 25(1) TDDDG. You may revoke your consent at any time.

Data processing

Meta Pixel (formerly Facebook Pixel)

To measure conversion rates, this website uses the visitor activity pixel of Facebook/Meta. The provider of
this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to
Facebook’s statement the collected data will be transferred to the USA and other third-party countries too.

This tool allows the tracking of page visitors after they have been linked to the website of the provider after
clicking on a Facebook ad. This makes it possible to analyze the effectiveness of Facebook ads for statistical
and market research purposes and to optimize future advertising campaigns.

For us as the operators of this website, the collected data is anonymous. We are not in a position to arrive at
any conclusions as to the identity of users. However, Facebook archives the information and processes it, so
that it is possible to make a connection to the respective user profile and Facebook is in a position to use the
data for its own promotional purposes in compliance with the Facebook Data Usage Policy (
https://www.facebook.com/about/privacy/). This enables Facebook to display ads on Facebook pages as well
as in locations outside of Facebook. We as the operator of this website have no control over the use of such
data.

The use of these services occurs on the basis of your consent pursuant to Art. 6(1)(a) GDPR and § 25(1)
TDDDG. You may revoke your consent at any time.

Within the meta pixel, we are using the expanded alignment function.

The expanded alignment allows us to transfer to Meta (Facebook) different types of data (e.g., place of residence, federal state, zip code, hashed email addresses, names, gender, date of birth or phone number) of
our customers and prospects we collect through our website. As a result of this activation, we can tailor the
offers presented in our advertising campaigns on Facebook to individuals interested in what we offer even
more precisely. Moreover, this expanded alignment optimizes the allocation of website conversions and
expands custom audiences.

Insofar as personal data is collected on our website with the help of the tool described here and forwarded to
Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2,
Ireland are jointly responsible for this data processing (Art. 26 DSGVO). The joint responsibility is limited
exclusively to the collection of the data and its forwarding to Facebook. The processing by Facebook that
takes place after the onward transfer is not part of the joint responsibility. The obligations incumbent on us
jointly have been set out in a joint processing agreement. The wording of the agreement can be found under:
https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for
providing the privacy information when using the Facebook tool and for the privacy-secure implementation
of the tool on our website. Facebook is responsible for the data security of Facebook products. You can
assert data subject rights (e.g., requests for information) regarding data processed by Facebook directly with
Facebook. If you assert the data subject rights with us, we are obliged to forward them to Facebook.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum and
https://de-de.facebook.com/help/566994660333381.

In Facebook’s Data Privacy Policies, you will find additional information about the protection of your privacy
at:
https://www.facebook.com/about/privacy/.

You also have the option to deactivate the remarketing function “Custom Audiences” in the ad settings
section under
https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you first have
to log into Facebook.

If you do not have a Facebook account, you can deactivate any user-based advertising by Facebook on the
website of the European Interactive Digital Advertising Alliance:
http://www.youronlinechoices.com/de/praferenzmanagement/.

LinkedIn Insight Tag

This website uses the Insight tag from LinkedIn. This service is provided by LinkedIn Ireland Unlimited
Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data processing by LinkedIn Insight tag

We use the LinkedIn Insight tag to obtain information about visitors to our website. Once a website visitor is
registered with LinkedIn, we can analyze the key occupational data (e.g., career level, company size, country,
location, industry, job title) of our website visitors to help us better target our site to the relevant audience.
We can also use LinkedIn Insight tags to measure whether visitors to our websites make a purchase or
perform other actions (conversion measurement). Conversion measurement can also be carried out across devices (e.g. from PC to tablet). LinkedIn Insight Tag also features a retargeting function that allows us to
display targeted advertising to visitors to our website outside of the website. According to LinkedIn, no
identification of the advertising addressee takes place.

LinkedIn itself also collects log files (URL, referrer URL, IP address, device and browser characteristics and
time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across
devices) hashed (pseudonymized). The direct identifiers of LinkedIn members are deleted by LinkedIn after
seven days. The remaining pseudonymized data will then be deleted within 180 days.

The data collected by LinkedIn cannot be assigned by us as a website operator to specific individuals.
LinkedIn will store the personal data collected from website visitors on its servers in the USA and use it for
its own promotional activities. For details, please see LinkedIn’s privacy policy at
https://www.linkedin.com/legal/privacy-policy#choices-oblig.

Legal basis

If your approval (consent) has been obtained the use of the abovementioned service shall occur on the basis
of Art. 6(1)(a) GDPR and § 25 TDDDG (German Telecommunications Act). Such consent may be revoked at
any time. If your consent was not obtained, the use of the service will occur on the basis of Art. 6(1)(f) GDPR;
the website operator has a legitimate interest in effective advertising promotions that include the utilization
of social media.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European
Commission. Details can be found here:
https://www.linkedin.com/legal/l/dpa and
https://www.linkedin.com/legal/l/eu-sccs.

Objection to the use of LinkedIn Insight Tag

You can object to LinkedIn’s analysis of user behavior and targeted advertising at the following link:
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

In addition, LinkedIn members can control the use of their personal information for promotional purposes in
the account settings. To prevent LinkedIn from linking information collected on our site to your LinkedIn
account, you must log out of your LinkedIn account before you visit our site.

Data processing

6. Newsletter

Newsletter data

If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that
you agree to receive the newsletter. Further data is not collected or only on a voluntary basis. For the
handling of the newsletter, we use newsletter service providers, which are described below.

CleverReach

This website uses CleverReach for the sending of newsletters. The provider is the CleverReach GmbH & Co.
KG, Schafjückenweg 2, 26180 Rastede, Germany (hereinafter “CleverReach”). CleverReach is a service that
can be used to organize and analyze the sending of newsletters. The data you have entered for the purpose
of subscribing to our newsletter (e.g., e-mail address) are stored on servers of CleverReach in Germany or in
Ireland.

Newsletters we send out via CleverReach allow us to analyze the user patterns of our newsletter recipients.
Among other things, in conjunction with this, it is possible how many recipients actually opened the
newsletter e-mail and how often which link inside the newsletter has been clicked. With the assistance of a
tool called Conversion Tracking, we can also determine whether an action that has been predefined in the
newsletter actually occurred after the link was clicked (e.g., purchase of a product on this website). For more
information on the data analysis services by CleverReach newsletters, please go to:
https://www.cleverreach.com/en/features/reporting-tracking/.

The data is processed based on your consent (Art. 6(1)(a) GDPR). You may revoke any consent you have
given at any time by unsubscribing from the newsletter. This shall be without prejudice to the lawfulness of
any data processing transactions that have taken place prior to your revocation.

If you do not want to permit an analysis by CleverReach, you must unsubscribe from the newsletter. We
provide a link for you to do this in every newsletter message.

The data deposited with us for the purpose of subscribing to the newsletter will be stored by us until you
unsubscribe from the newsletter or the newsletter service provider and deleted from the newsletter
distribution list after you unsubscribe from the newsletter. Data stored for other purposes with us remain
unaffected.

After you unsubscribe from the newsletter distribution list, your e-mail address may be stored by us or the
newsletter service provider in a blacklist, if such action is necessary to prevent future mailings. The data
from the blacklist is used only for this purpose and not merged with other data. This serves both your
interest and our interest in complying with the legal requirements when sending newsletters (legitimate
interest within the meaning of Art. 6(1)(f) GDPR). The storage in the blacklist is indefinite. You may object to
the storage if your interests outweigh our legitimate interest.

For more details, please consult the Data Protection Provisions of CleverReach at:
https://www.cleverreach.com/en/privacy-policy/.

Data processing

7. Plug-ins and Tools

YouTube with expanded data protection integration

This website integrates videos from the YouTube website. The operator of the website is Google Ireland
Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of these websites on which YouTube is integrated, a connection to the YouTube servers
is established. This tells the YouTube server which of our pages you have visited. If you are logged into your
YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You
can prevent this by logging out of your YouTube account.

We use YouTube in extended data protection mode. According to YouTube, videos that are played in
extended data protection mode are not used to personalize browsing on YouTube. Ads that are played in
extended data protection mode are also not personalized. No cookies are set in extended data protection
mode. Instead, so-called local storage elements are stored in the user’s browser, which contain personal data
similar to cookies and can be used for recognition. Details on the extended data protection mode can be
found here:
https://support.google.com/youtube/answer/171780.

After activating a YouTube video, further data processing operations may be triggered over which we have
no influence.

The use of YouTube is based on our interest in presenting our online content in an appealing manner.
Pursuant to Art. 6(1)(f) GDPR, this is a legitimate interest. If appropriate consent has been obtained, the
processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25 (1) TDDDG, insofar the
consent includes the storage of cookies or the access to information in the user’s end device (e.g., device
fingerprinting) within the meaning of the TDDDG. This consent can be revoked at any time.

For more information on how YouTube handles user data, please consult the YouTube Data Privacy Policy
under:
https://policies.google.com/privacy?hl=en.

Google Fonts (local embedding)

This website uses so-called Google Fonts provided by Google to ensure the uniform use of fonts on this site.
These Google fonts are locally installed so that a connection to Google’s servers will not be established in
conjunction with this application.

For more information on Google Fonts, please follow this link:
https://developers.google.com/fonts/faq and consult Google’s Data Privacy Declaration under:
https://policies.google.com/privacy?hl=en.

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter referred to as “reCAPTCHA”) on this website. The provider is
Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

The purpose of reCAPTCHA is to determine whether data entered on this website (e.g., information entered
into a contact form) is being provided by a human user or by an automated program. To determine this,
reCAPTCHA analyzes the behavior of the website visitors based on a variety of parameters. This analysis is
triggered automatically as soon as the website visitor enters the site. For this analysis, reCAPTCHA
evaluates a variety of data (e.g., IP address, time the website visitor spent on the site or cursor movements
initiated by the user). The data tracked during such analyses are forwarded to Google.

reCAPTCHA analyses run entirely in the background. Website visitors are not alerted that an analysis is
underway.

Data are stored and analyzed on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate
interest in the protection of the operator’s websites against abusive automated spying and against SPAM. If
appropriate consent has been obtained, the processing is carried out exclusively on the basis of Art. 6(1)(a)
GDPR and § 25 (1) TDDDG, insofar the consent includes the storage of cookies or the access to information
in the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. This consent can be
revoked at any time.

For more information about Google reCAPTCHA please refer to the Google Data Privacy Declaration and
Terms Of Use under the following links:
https://policies.google.com/privacy?hl=en and
https://policies.google.com/terms?hl=en.

8. Custom Services

Handling applicant data

We offer website visitors the opportunity to submit job applications to us (e.g., via e-mail, via postal services
on by submitting the online job application form). Below, we will brief you on the scope, purpose and use of
the personal data collected from you in conjunction with the application process. We assure you that the
collection, processing, and use of your data will occur in compliance with the applicable data privacy rights
and all other statutory provisions and that your data will always be treated as strictly confidential.

Scope and purpose of the collection of data

If you submit a job application to us, we will process any affiliated personal data (e.g., contact and
communications data, application documents, notes taken during job interviews, etc.), if they are required to
make a decision concerning the establishment or an employment relationship. The legal grounds for the
aforementioned are § 26 BDSG according to German Law (Negotiation of an Employment Relationship), Art.
6(1)(b) GDPR (General Contract Negotiations) and – provided you have given us your consent – Art. 6(1)(a)
GDPR. You may revoke any consent given at any time. Within our company, your personal data will only be
shared with individuals who are involved in the processing of your job application.

If your job application should result in your recruitment, the data you have submitted will be archived on the
grounds of § 26 BDSG and Art. 6(1)(b) GDPR for the purpose of implementing the employment relationship
in our data processing system.

Data Archiving Period

If we are unable to make you a job offer or you reject a job offer or withdraw your application, we reserve the
right to retain the data you have submitted on the basis of our legitimate interests (Art. 6(1)(f) GDPR) for up
to 6 months from the end of the application procedure (rejection or withdrawal of the application).
Afterwards the data will be deleted, and the physical application documents will be destroyed. The storage
serves in particular as evidence in the event of a legal dispute. If it is evident that the data will be required
after the expiry of the 6-month period (e.g., due to an impending or pending legal dispute), deletion will only take place when the purpose for further storage no longer applies.
Longer storage may also take place if you have given your agreement (Article 6(1)(a) GDPR) or if statutory
data retention requirements preclude the deletion.

Privacy policy

Preamble

1. An overview of data protection

General information

Data recording on this website

Analysis tools and tools provided by third parties

2. Hosting and Content Delivery Networks (CDN)

External Hosting

Cloudflare

3. General information and mandatory information

Data protection

Information about the responsible party (referred to as the “controller” in the GDPR)

Storage duration

General information on the legal basis for the data processing on this website

Designation of a data protection officer

Recipients of personal data

Revocation of your consent to the processing of data

Right to object to the collection of data in special cases; right to object to directadvertising (Art. 21 GDPR)

Right to log a complaint with the competent supervisory agency

Right to data portability

Information about, rectification and eradication of data

Right to demand processing restrictions

SSL and/or TLS encryption

Rejection of unsolicited e-mails

4. Recording of data on this website

Cookies

Consent with Usercentrics

Server log files

Contact form

Request by e-mail, telephone, or fax

5. Analysis tools and advertising

Google Tag Manager

Google Analytics

IP anonymization

Browser plug-in

Contract data processing

Google Analytics E-Commerce-Tracking

etracker

Meta Pixel (formerly Facebook Pixel)

LinkedIn Insight Tag

6. Newsletter

Newsletter data

CleverReach

7. Plug-ins and Tools

YouTube with expanded data protection integration

Google Fonts (local embedding)

Google reCAPTCHA

8. Custom Services

Handling applicant data

Scope and purpose of the collection of data

Data Archiving Period

USA

Europe

China

India

Right to object to the collection of data in special cases; right to object to direct
advertising (Art. 21 GDPR)